Panels / Workshops / Keynotes Touring Entertainment Live

TEL – WHO WANTS TO BE A BILLIONAIRE?

Wed 25 Feb | 10:00 - 10:45

Chair: Marc Zachary, Experiential Advisors (US)

Touring entertainment ticket prices continue to represent excellent value for money, but as costs increase, what are the opportunities for maximising per-guest revenue? We dive into some of the key strategies that cater to the increasingly popular personalisation audiences demand and how this can boost your bottom line. Topics include merch, VIP ticketing, sponsorship, branded F&B, and more.