Marketing: Something old, something new
Thu 26 Feb | 11:00 - 11:45
CHAIR: Catrin White, Legends Global (UK)
The limits of marketing push ever-outwards, with teams across the world creating new ways to engage and excite fans. But at the same time, tried-and-tested techniques such as e-mail marketing continue to provide the backbone of many strategies. In this session, we will discuss how people are creating different ways of using old techniques, while also looking at how new activities are trying to engage the next generation of fans.
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